Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has evolved quickly over last ten years, even to the point where the phrase SEO is now baffling and commonly misunderstood by many. In the past, SEO advertising was looked at to be an imperative aspect of a successful marketing plan for businesses of all sizes. Yet in today times, the phrase is so misconceived that the practice has been largely devalued. As an alternative to driving more customers to a website via organic traffic, more and more organisations are choosing paid advertising because it’s a lot easier and less time consuming.
This article will clarify why SEO advertising is still the best marketing outlet that can attract important leads and customers to your business. Similar to any marketing practice, SEO advertising is not a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and provides dependable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is intendeded to enhance the visibility of your website, subsequently increasing the number of website visits and sales. If you’re ranked on the first page of Google search results, think about it as having a store in the middle of George Street, except without the outrageous rent! What’s better is that those people who visit your website are typically knowledgeable, qualified leads that are already looking for your product and services. The time and money it takes to convert these leads are subsequently noticeably lowered.
- Measurable Results
A big advantage for SEO advertising is that you can measure your results and have a better understanding of ways to improve your marketing campaigns. In traditional marketing, for example, TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising permits companies by offering valuable statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will draw in only targeted, qualified leads to your company; people that are proactively looking for your products or services. TV and radio advertising can reach more consumers, but how many of those individuals are actually interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can customize your campaigns based on real-time feedback and results.
- Cost Efficient
An usual argument against SEO marketing is that SEO advertising is costly, however this is most definitely not the case. The truth of the matter is that compared to the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with impressive ROI. Whilst Pay Per Click has the capacity to drive more profits, your organic SEO remains the cornerstone of your online presence.
The question should actually be, can you afford to have inadequate SEO advertising? If consumers are searching for your brand online but they cannot find you, your competitors are winning and the continued impacts can be significantly destructive.
- Search Engines are Becoming More Popular
A recent report uncovered that between 80 and 90% of customers will now check out online reviews before making a purchase, whether online or in person. With this number only growing with further progress in technology, it will not take long before everyone is shopping for products and services on the internet.
In addition, it is estimated that 2017 will be the year that website traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for further SEO customisation, such as local search optimisation, that makes it even more convenient for customers to use. If your firm does not have an effective SEO advertising strategy, your customers will not have the ability to locate you utilizing their desired means, and prospective sales will certainly go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is noted and observed. The data and metrics stemmed from this traffic provides businesses with trustworthy information concerning their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This information is extremely valuable considering that it allows companies to make informed decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Remember that it can take a bit of time to enjoy the results, so if you’d like to talk to a respectable SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Perth on 1300 595 013 or visit http://www.internetmarketingexpertsperth.com.au