What Are The Leading Organic SEO Ranking Elements For A Website?
If you’ve just crafted your first website and you’d like to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools simply because it enables you to get your message in front of prospective consumers that are directly looking for your products or services.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s remarkably sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can prioritise the most relevant variables that will have the best impact on your SERP listings.
It is very important to appreciate that the weight of each variable is adjusted with time, so Google will place more focus on certain variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.
A great significance is put on content given that Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and discovered that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin is true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and validity.
- Mobile Optimisation
With more users now surfing from mobile devices than desktop computers, there has been a notable shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to guarantee your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are many other technical factors that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are continually changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Aiming to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Perth by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsperth.com.au