This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)
In today’s saturated environment of internet marketing, there’s no question that content is king. Content is everywhere we look and individuals love consuming it! It should come as no surprise that content is at the heart of almost all marketing techniques, with somewhere around 94% of small companies centralising their efforts on content marketing. Having said that, with so many businesses now directing their marketing efforts on content, it’s becoming extremely challenging to stand out from the crowd and make your content marketing stimulating and effective.
Have you tried content marketing only to find that you’re not getting the desired outcomes? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is among the most helpful ways of growing your customer base. So, here are four reasons why your content marketing might not be working and most importantly, how you can fix them!
- You don’t have a strategy
Just like any investment, if you don’t have a strategy and established KPIs to assess results, how can you possibly improve? Uploading blogs and sending tweets are great, but if you don’t have any objectives then you’re merely aiming in the dark. To craft meaningful content that readers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.
Whether you wish to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs along with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.
- Your content is not distinct
With the enormous amount of online companies these days, it’s crucial that your content is distinguishable from others. Too many businesses will generate content without analysing the competition and consequently develop content that simply gets lost in the crowd. Your content should be captivating, enjoyable, and most importantly, offer value to viewers by presenting solutions to prevalent pain-points in your niche. Along with this, different kinds of content suit different communication methods, so contemplate the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.
- You don’t advertise your content
One of the greatest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will see it if they don’t know it exists? To flourish with your content marketing, it’s paramount that you promote your content through all available means, including:
Social media (Facebook, Twitter, Google+, Reddit).
Adding internal links to your articles.
Pitching to influencers and bloggers in your niche.
Submitting it as a guest post to bloggers in your industry.
Incorporating links to your content when commenting on other blogs and forums.
- Your content is not search engine friendly.
Content constitutes a hefty portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, along with using the wrong keywords, duplicate content, and not optimising their meta tags.
Conduct some research to uncover the most suitable keywords that your audience would use to find your content. Furthermore, use meta tags to your benefit to draw more readers to your blog. Search engines always want to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the chances of acquiring more high-quality, reliable links from relevant businesses.
At the end of the day, there might be hundreds of reasons why your content marketing isn’t offering you the intended results, however the aforementioned points should cover the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competitors, and your keywords, and create interesting content that your readers will naturally engage with.
If you’re thinking about giving up on content marketing because of substandard results, phone Internet Marketing Experts Perth who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsperth.com.au