Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can express their annoyance with the 140 character limit in more detail, now that Twitter has officially affirmed that they have widened the character limit to 280 per Tweet!
The social networking provider, which was launched in 2006, grew rapidly to become one of the most beloved social media sites internationally, however recent slumps in growth provoked the social media giant to make some revisions. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.
Despite the 140 character limit that strongly defined the social networking service, Twitter disclosed on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After administering a series of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where necessary. Countries like China, Japan, and South Korea will remain at the 140 character limit, simply because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, suffer from crammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After administering a variety of tests to specific users, Twitter gained valuable results and conceived the 240 character limit would be advantageous for many users. Given that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send several messages. Plus, users would now have the ability to conveniently fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what effect will this have for online marketers and SEO specialists? Here are a few changes that they can expect to see.
Since Twitter widened the character limit, users have enjoyed a higher level of responses which brought about more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The increased character limit means that users will have reduced threads of conversations, because they can fit more content into a single message. Users with long threads of conversations revealed that it can frequently be challenging to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more in-depth information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the rise of businesses using social media as a channel to deal with customer service issues, customers can now communicate an issue in more detail on Twitter which is practical for both the customer and the business, as communication is substantially enriched. Previously, many users would have depended upon other social media platforms like Facebook to report customer service issues considering that the character limit was too restricting.
Longer Tweets means that enterprises can enhance the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media sites if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
While some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users seem to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any guidance about how your company can leverage the increased character limit to your advantage on Twitter, just connect with Internet Marketing Experts Perth by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsperth.com.au