SEO Services Perth unveils honest truth behind Magic of SEO
SEO Marketing for Companies in Perth has a particular science (or magic) behind it which makes it a thing that is not always easy to find out, especially if you are a business in Perth just commencing. But with some knowledge, guidance and even trial and error you too can start to know just how to get your company’s SEO efforts really working for you.
It was put so beautifully by the people over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such a terrific idea and a fantastic way to show people ways to think about SEO. Because yes, similar to in 1869 when Mendeleev first created the periodic table he started to show people that there were connections and patterns between the elements. So let’s pull back the curtain to reveal the secret inner functions and discover that there was a rabbit in the hat all along, and that it is skill and expertise, not the arcane arts which will help you succeed in your Perth SEO efforts.
The first Column of the table of elements of SEO is Content. And this is rightfully first on the checklist because “Content Is Key”. Ever since the Google Panda and Penguin updates, the value of original and appealing material has been ever enhancing which is why we will certainly find areas including ‘quality’, ‘fresh’, and ‘research’ here. You may also spot the Red ‘Vt’ which is a clever caution about thin content because that is what will begin to detract from your Perth SEO efforts.
Architecture is an exciting On-page detail for your SEO. And the elements detailed here are essential from a technological, and user-interface level. Because you have aspects such as the Crawl (Ac) and specialized areas such as URLS (Au) and HTTPS (Ah). But the brilliant part of this is the importance of speed (As) because this helps the Google Spiders to an extent, but is also important because you need to bear in mind that you are facing people who can be unpredictable and uninterested quickly. So if your page takes too long to load, they will probably just leave.
This column in the table delves deeper into the specialised and crosses into a few areas of content and writing– particularly where it gets abused. So biggest part of this that I would have you focus on is avoiding the negatives listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the reality is you can not because Google hates people who cut corners, and take care of those who are worthy.
Moving to the Off-page elements I would certainly bring up the importance of Authority (Ta) but may also warn you not to become too dominated with it. Because Authority can suggest a lot of things and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t worry way too much about the initial two because there really isn’t much you can do to change your authority rank, and it is near impossible to get a 100 % authority because that is set aside for places like Google and Facebook. But you can correct you Link Authority– how? By making sure you build links using places that you trust and don’t seem dodgy. Make sure you get links from places you actually want your company to be seen with.
much like I pointed out before, when it concerns Quality (Lq) it is very important to SEO to make sure you analyze your links and concentrate on reputabled and quality sources for your links– potentially even try and add the local element with Perth businesses. It also goes without mentioning that the number of links (Ln) is rather significant. Please also avoid any paid links (Vp) or strategies that appear to be Spam (Vl).
This is your more direct user data and incorporates the ‘Local factor’ which has become truly important since Google Pidgeon because it pushes the focus and emphasis upon local business such as in Perth, which actually helps with the Country (Pc) and Locality (Pl) elements here.
and finally the all-important (and often overlooked) part of SEO, the social networking sites elements. This is nonetheless a disputed area because it is tough to tell just what influence shares (Ss) really have upon SEO from Google’s perspective. But it is without a doubt that your reputation (Sr) with your fans both via the internet and in the local Perth area is highly important because it will help through traditional brand awareness.
So that in summary is the science of SEO! Again, I love how simply this image puts it, and how it shows the association between all of these areas. Since it helps to have it in this format to show people how it works, but not have it seem too enormous or difficult. With the trend in Updates, this is all expecteded to change eventually, but for now, and as we move into 2016 let’s all try and make certain we understand SEO as best as we can so we are prepared for what follows. If you are searching for any more in-depth or specific help then please feel free to contact us here at Internet Marketing Experts Perth. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsPerth.com.au.