SEO Company Perth – Beware the SEO Traps.
SEO Agencies in Perth may all seem the same, but if you have enough information you can protect yourself from falling into traps.
Several years ago when I was finding out the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular business was popular in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, throughout a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very awkward about that idea, but the money was rolling is so hey, what was the problem? And I am sure that lots of Perth business would have done the same thing.
One day I will certainly never forget I did my typical keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some kind of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Perth that know a bit regarding the history of SEO, my website had gone through a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Perth, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you personally don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses trashy and outdated techniques. Even when you 100 % outsource your online marketing you still have to know what’s happening. Never lose sight of the fact that it’s your business, your livelihood.
Keeping that in mind, here are a few questions for you to ask when seeking out a Perth SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also evaluate your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO firm handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO firm wanting to understand your sales method?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are searching for a few ideas and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Perth on 1300 595 013 or visit, www.internetmarketingexpertsPerth.com.au