Google AdWords Management Perth – Do people really notice your ads?
Google AdWords Management is a fundamental part in any SEO and Marketing and advertising campaign because if you just simply leave your ad alone after creating it, you will not be flexible enough to actually get the end results you are after.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will create some new business for them. If you are a business in Perth (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really essential ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – learning about all functions.
There are really 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is traditional AdWords, and there is AdWords express. If you are a local Perth business then chances are that you would have been prompted at the start of registering AdWords to run a campaign through express (it assesses the size of your business from your web site and makes a suggestion) if this is the case, I would like you to find the regular AdWords and start making use of that because it is much more reliable and has amazing features like more accurate targeting so you can reach your Perth potential customers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find regular AdWords by just hunting for AdWords and following the cues, but take note that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t be able to see it in the other program.
$5 will certainly never see any real results– and not just since results cost more, but because you need to have a larger project in order to actually see the successful aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the money slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just have to think about how much you want to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you need to have a bit of a leap of faith to see what will work for you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t realise that you get metrics from an ad campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at least 5 days to allow it settle into a routine– because sometimes ads will get a big rise at the start that gives you inaccurate assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Perth, and I have done work in this business extensively. I have started by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are looking for more information about what to seek out in a successful Google AdWords campaign, or want to talk to an SEO agency to increase your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsPerth.com.au.