Digital Marketing Perth – Are You Making Money from your efforts?
Digital Marketing in Perth are vital when it concerns success – so ask yourself now, are you actually making money from your small business because of your SEO? If you aren’t then you might need to begin considering an SEO service for your Perth small business. But for now, I want to talk to you about a few matters. Over the years I have undergone all sorts of phases when it comes to the metrics that measure a specific website’s performance. The data is very important; in fact, it’s critical. Split-testing efforts or even websites are also essential. There is, however, one metric that trumps all others when it concerns measuring your website’s results and that is whether you are really profiting or not. I know it sounds obvious, but in some cases it’s not your online strategy that is failing – it’s your services or product, your sales process, or your business model.
The finest SEO in the world can’t fix these sorts of trouble, but a simple AdWords project can help your Perth company in this system. So let’s take a heath retreat in Perth that is just beginning with an AdWords Campaign – they are doing so since it will help to show them key areas of their company and save them vast amounts of money, and years of wasted SEO efforts by starting small. During a 2 week campaign, the Perth heath retreat owners will find out two simple things in those two weeks that will shape their SEO strategy for a long time to come.
- They learn the keyword phrase that matters the most for them is ‘Weekend Health Retreats’.
- They know that the ad that worked best from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just looking at this simple data, they learn a lot about what appeals to their future customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords these people know an easy call to action on the home page with the words ‘special offer’ and a price is powerful with their Perth target market.
They modify their home page to reflect that sort of feedback and in two short weeks they are pretty much on their way to getting their website make money. They discontinued some of their design plans on the home page to make way for a quick call to action, and all of a sudden bookings began rolling in.
-Remember that lots of people, even if they buy from your site, don’t have much time. Don’t make customers look for how to purchase from your site; it will cost you.
This simple example shows how determining what is occurring is so powerful for you as a website owner. Don’t only pay attention to traffic; web traffic won’t pay the bills. Pay attention to making sales.
At the end of the day, this is your essential metric when it relates to your success and SEO – all of the others will feed into your sales and this progress. So my biggest piece of guidance is to start finding out what you can, go get a book, look online, read some blogs and just attempt and understand just some of the intricacies of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps consider contacting an SEO firm. Always shop around and make sure you are aware of what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Perth on 1300 595 013 or visit, www.internetmarketingexpertsPerth.com.au