An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with terrific powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be very difficult and time-consuming. Despite this, it is a vital ingredient of any internet marketing plan and will essentially make or break a company in some markets. Many industry experts consider SEO to be one of the most useful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visitors and earnings.
It’s very tough to keep up to date with SEO best practices and standards since they change regularly, so it’s often encouraged that you seek professional advice regarding your SEO and online marketing strategy. At the same time, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content on a regular basis is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always effective for SEO because new content is repeatedly being added and search engines love spotting new content and will increase your rankings if this happens commonly.
Ensure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the different webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the relevant information they’re searching for. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meta titles are critical in optimising your web pages for SEO.
Meta descriptions are essentially condensed explanations of the content of the web page. While meta descriptions don’t exclusively sway ranking algorithms, they are still critical as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description appropriately reflects the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to be concerned with it!
Conversely, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts Perth on 1300 595 013 or visit their website: http://www.internetmarketingexpertsperth.com.au