SEO Advertising Perth – What will 2016 hold for local business?
SEO Advertising in Perth is a complex matter, and as we enter into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never know what is around the bend, but if you determine the vital parts of the past and look for patterns you can get a better comprehension. This is specifically true for SEO. I wish to try and explain to you a number of the major patterns that have been coming out in 2015 throughout the Perth SEO market and the world. From this with any luck together we can try and work out where to focus our efforts, this will be particularly useful if you are a local Perth business.
This is the greatest developing trend and it is going to keep boosting in importance. This means that if you are an Perth business and you are looking for local customers, then this is wonderful. Launching with the changes from Google Pigeon, we saw a developing trend that local Perth searches were in fact ranking higher than business with national headquarters, or even sites on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be developing even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are quickly growing abroad and are beginning to emerge in Australia and it won’t be long before they gain appeal in Perth.
Society is getting more and more used to having around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Perth business. 1– you need to be focusing on growing patterns, and make sure you have the capability to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.
Beacons are a thing that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it merely provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Perth store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how individuals can keep reinventing ways to get their business out there, and the same may possibly be done for your local company in Perth. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see something you like, take note of it and find a way to include a similar idea into you own ad campaign.
My final pieces of parting suggestions– and these are things that you should do now, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Perth level, and also boost your authority and possibly even become an useful resource for people. This goes to your local SEO efforts which are key in 2016. So you will most likely observe that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Perth businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are wanting to boost your SEO efforts, then contact Internet Marketing Experts Perth on 1300 595 013 or visit, www.internetmarketingexpertsPerth.com.au