There is a myriad of internet marketing tools that can assist websites in growing their traffic, brand awareness, and conversion rates. One of the best internet marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. While SEO has proved to be very effective, it takes a decent level of knowledge, time, and money to see fruition.
What if you want to see results immediately? Regardless of whether your website has recently been published or you’re a small company that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a superb tool that can assist you by placing your advertising campaigns in front of consumers who are actively seeking for your products or services.
Essentially, PPC is an advertising model used to grow traffic to websites. Website owners create ad campaigns with particular targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The rewards that many websites garner from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your organisation.
Among the top advantages of PPC advertising is the opportunity to assess and track your results in real-time. Whether or not you set your daily budget to $5 or $50, there are a wide range of high level performance indicators that can be measured, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to immediately assess the success of their campaigns and quickly make alterations where necessary to boost performance. As opposed to other advertising avenues, PPC grants you the freedom to customise and track metrics in every campaign and monitor success according to your advertising targets.
PPC makes it possible for any kind of company to set up their advertising efforts quickly and easily, without creating too much risk with the ability to establish a maximum daily budget. Although SEO is a very beneficial strategy, it normally takes many months to see results so if you’re a new firm that wishes to enhance traffic and brand awareness immediately, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by promoting ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, location, interests, and the times and days you would like to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers generally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target audience.
Having the capacity to export the results of an ad campaign and assess certain metrics provides websites with invaluable data which can be used in other marketing methods. Along with this, websites can rapidly learn about impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO efforts. PPC also allows websites to find data about their competitors by utilising third party tools such as SpyFy and KeywordSpy, enabling them to construct a profile of their competitors and what market share is accessible.
As you can see, PPC is a very helpful marketing tool that is ideal for all types of businesses. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results offers invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any support in setting up your PPC ad campaigns, get in contact with Internet Marketing Experts Perth on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsperth.com.au