Online Marketing

Top Benefits of Pay-Per-Click Advertising

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

There is a myriad of internet marketing tools that can assist websites in growing their traffic, brand awareness, and conversion rates. One of the best internet marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. While SEO has proved to be very effective, it takes a decent level of knowledge, time, and money to see fruition.

 

What if you want to see results immediately? Regardless of whether your website has recently been published or you’re a small company that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a superb tool that can assist you by placing your advertising campaigns in front of consumers who are actively seeking for your products or services.

 

Essentially, PPC is an advertising model used to grow traffic to websites. Website owners create ad campaigns with particular targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned at the top of SERP listings before any organic results. The rewards that many websites garner from this type of advertising is invaluable, so here are the top advantages of PPC advertising for your organisation.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to assess and track your results in real-time. Whether or not you set your daily budget to $5 or $50, there are a wide range of high level performance indicators that can be measured, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to immediately assess the success of their campaigns and quickly make alterations where necessary to boost performance. As opposed to other advertising avenues, PPC grants you the freedom to customise and track metrics in every campaign and monitor success according to your advertising targets.

 

Fast Entry

PPC makes it possible for any kind of company to set up their advertising efforts quickly and easily, without creating too much risk with the ability to establish a maximum daily budget. Although SEO is a very beneficial strategy, it normally takes many months to see results so if you’re a new firm that wishes to enhance traffic and brand awareness immediately, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by promoting ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, location, interests, and the times and days you would like to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then evaluate the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers generally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Having the capacity to export the results of an ad campaign and assess certain metrics provides websites with invaluable data which can be used in other marketing methods. Along with this, websites can rapidly learn about impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO efforts. PPC also allows websites to find data about their competitors by utilising third party tools such as SpyFy and KeywordSpy, enabling them to construct a profile of their competitors and what market share is accessible.

 

As you can see, PPC is a very helpful marketing tool that is ideal for all types of businesses. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results offers invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any support in setting up your PPC ad campaigns, get in contact with Internet Marketing Experts Perth on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsperth.com.au

This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

In today’s saturated environment of internet marketing, there’s no question that content is king. Content is everywhere we look and individuals love consuming it! It should come as no surprise that content is at the heart of almost all marketing techniques, with somewhere around 94% of small companies centralising their efforts on content marketing. Having said that, with so many businesses now directing their marketing efforts on content, it’s becoming extremely challenging to stand out from the crowd and make your content marketing stimulating and effective.

 

Have you tried content marketing only to find that you’re not getting the desired outcomes? Well, you’re quite likely one of many companies that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is among the most helpful ways of growing your customer base. So, here are four reasons why your content marketing might not be working and most importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and established KPIs to assess results, how can you possibly improve? Uploading blogs and sending tweets are great, but if you don’t have any objectives then you’re merely aiming in the dark. To craft meaningful content that readers will engage with, you need to have a clearly-defined strategy that should align with your business objectives.

 

Whether you wish to grow brand awareness, website traffic, or conversion rates, your strategy should include KPIs along with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the enormous amount of online companies these days, it’s crucial that your content is distinguishable from others. Too many businesses will generate content without analysing the competition and consequently develop content that simply gets lost in the crowd. Your content should be captivating, enjoyable, and most importantly, offer value to viewers by presenting solutions to prevalent pain-points in your niche. Along with this, different kinds of content suit different communication methods, so contemplate the best ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t advertise your content

 

One of the greatest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve produced the most ground-breaking article the world has ever seen, who will see it if they don’t know it exists? To flourish with your content marketing, it’s paramount that you promote your content through all available means, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Submitting it as a guest post to bloggers in your industry.

Incorporating links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content constitutes a hefty portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, along with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Conduct some research to uncover the most suitable keywords that your audience would use to find your content. Furthermore, use meta tags to your benefit to draw more readers to your blog. Search engines always want to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the chances of acquiring more high-quality, reliable links from relevant businesses.

 

At the end of the day, there might be hundreds of reasons why your content marketing isn’t offering you the intended results, however the aforementioned points should cover the majority of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competitors, and your keywords, and create interesting content that your readers will naturally engage with.

 

If you’re thinking about giving up on content marketing because of substandard results, phone Internet Marketing Experts Perth who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsperth.com.au

 

SEO Tactics To Forget About in 2018

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

In today’s competitive marketplace of digitalisation and globalisation, it’s paramount for businesses to employ online strategies and tactics that enhance their exposure to customers that are actively looking for their products or services. Search Engines are without doubt the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to improve their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an effective investment that will heighten your exposure and conversion rates, or if used poorly, can cripple your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and popular SEO techniques from 5 years ago may result in your website being penalised today.

 

Instead of investigating the top SEO tactics that website owners should be committing to, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be totally ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a standard mistake that many website owners make to try to raise their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly identify how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Instead of keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO technique since the start of SEO, and its proficiency as an SEO tactic has evolved fairly quickly ever since. Whilst link building is still amongst the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links highly as a ranking signal given that links are a public promotion which correlates with valuable information on a website.

 

Aggressive link building happens where links are gathered in a fabricated way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that lots of folks still believe to be effective is excessive internal links. There is a general misconception where websites which contain a large amount of links to other pages within the website will enhance their SERP results. The purpose in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a vital role in SEO, so it’s important not only to pinpoint any technical issues that may impair your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical issues that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a reliable way to maximise your SEO, and this can be done largely with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a productive SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continually changing and it’s paramount to keep up with these changes to grow in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last few years, contact Internet Marketing Experts Perth on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsperth.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

Are you new to social media and want to learn the essentials of one of the coolest platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users engage with each other through brief messages of up 280 characters. At the moment there’s around 6,000 tweets being sent through the internet each second, varying from basic text messages to images, gifs, memes, videos, and even more. Twitter is one of the most fashionable social networking channels and is quite different to other social networking giants like Instagram and Facebook.

Twitter is a platform where members share a wide array of information; from jokes, news, politics, or just general thoughts about odd topics! As opposed to having a circle of friends like Facebook, Twitter is founded on followers (not necessarily friends) so not only can you connect with friends, but also your favourite sport stars, politicians, and journalists alike. Everything you upload on Twitter is accessible publicly for everybody to see, but don’t panic, you can simply adjust your preferences to private if you prefer to.

 

The first step in understanding Twitter is to understand the basic terms and slang used. The following lists the most prevalent vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other people in a tweet (e.g. @EAGames). Any member mentioned in a tweet is informed, being a simple way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either elect to accept DM’s from all users or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a certain hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or go to www.twitter.com and click the signup button. The full name you enter will be your display name, but this can be modified as often as you want. Pick a username (or handle) so people can mention you by typing the @ symbol in front of your username. After you’ve entered your mobile number for authorisation purposes, selected an avatar, and created a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As discussed beforehand, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re a fan. Once you’ve signed up, Twitter will provide a helpful type of setup wizard to help you get started, like recommending some members that you might like to follow. You can give Twitter permission to surf your contacts list to identify any of your friends that are already using Twitter. Following friends and other users is really simple, and once you’ve begun following certain users, Twitter will continue to offer suggestions for other users to follow depending upon the types of users you’re currently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – a whole range of different media that can be uploaded through your device. Don’t forget though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve gotten the hang of the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to watch viral posts, and interact with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place automatically, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply get in touch with Internet Marketing Experts Perth on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsperth.com.au

 

What Are The Leading Organic SEO Ranking Elements For A Website?

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

 

If you’ve just crafted your first website and you’d like to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools simply because it enables you to get your message in front of prospective consumers that are directly looking for your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s remarkably sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can prioritise the most relevant variables that will have the best impact on your SERP listings.

It is very important to appreciate that the weight of each variable is adjusted with time, so Google will place more focus on certain variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content given that Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and discovered that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin is true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and validity.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktop computers, there has been a notable shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to guarantee your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical factors that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are continually changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Aiming to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Perth by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsperth.com.au