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What Are The Leading Organic SEO Ranking Elements For A Website?

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

 

If you’ve just crafted your first website and you’d like to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools simply because it enables you to get your message in front of prospective consumers that are directly looking for your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s remarkably sophisticated and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are designed equally, so you can prioritise the most relevant variables that will have the best impact on your SERP listings.

It is very important to appreciate that the weight of each variable is adjusted with time, so Google will place more focus on certain variables in accordance with user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content given that Google wants to rank the most relevant websites on top of its search results listings. The latest Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and discovered that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings due to the fact that the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin is true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value over time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best gauge of relevance and validity.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktop computers, there has been a notable shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but be careful not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a crucial factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to guarantee your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical factors that will drastically influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such unique and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are continually changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great priority in recent times on rich content, quality links, and a seamless mobile experience. Aiming to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in how to properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Perth by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsperth.com.au

Top SEO Trends In 2018

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

Online presence is a pivotal ingredient to any businesses strategy, however the digital landscape is in a continual state of change so it’s essential to keep up with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates every year, with the majority of them merely modifying their secretive search ranking algorithm. With Google being such a dynamic force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and essentially their profits.

User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. In reality, using out-of-date SEO techniques can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.

Voice Search

A large number of users are now opting to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same speed, approximately 50% of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start blending more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valuable tool for SEO, and this will still be a pivotal component in determining SERP listings in 2018. Generating valuable links to credible websites is still the simplest way for Google to identify if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a fantastic strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valuable in the future.

Mobile Optimisation

Since 2015, online searches by mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While traditional SEO techniques like link building will still be useful in 2018, there are other surfacing trends that Google is focussing on in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted customers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Perth on 1300 595 013, or visit their website for additional details: http://www.internetmarketingexpertsperth.com.au

 

Social Media Marketing – Say More On Twitter

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The day has finally come where Twitter users can express their annoyance with the 140 character limit in more detail, now that Twitter has officially affirmed that they have widened the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew rapidly to become one of the most beloved social media sites internationally, however recent slumps in growth provoked the social media giant to make some revisions. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that strongly defined the social networking service, Twitter disclosed on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After administering a series of tests over the last several months, Twitter determined that they wanted to double the character limit, but only where necessary. Countries like China, Japan, and South Korea will remain at the 140 character limit, simply because there’s no warrant for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, suffer from crammed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After administering a variety of tests to specific users, Twitter gained valuable results and conceived the 240 character limit would be advantageous for many users. Given that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send several messages. Plus, users would now have the ability to conveniently fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what effect will this have for online marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter widened the character limit, users have enjoyed a higher level of responses which brought about more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have reduced threads of conversations, because they can fit more content into a single message. Users with long threads of conversations revealed that it can frequently be challenging to follow and respond to. Additionally, brands are loving the longer Tweets as it enables them to fit more in-depth information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the rise of businesses using social media as a channel to deal with customer service issues, customers can now communicate an issue in more detail on Twitter which is practical for both the customer and the business, as communication is substantially enriched. Previously, many users would have depended upon other social media platforms like Facebook to report customer service issues considering that the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can enhance the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would typically have to use other social media sites if they wished to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.

While some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users seem to be very pleased with their latest update. Nothing is carved in stone in social media, as making changes to stay up to date with shifting user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any guidance about how your company can leverage the increased character limit to your advantage on Twitter, just connect with Internet Marketing Experts Perth by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsperth.com.au

 

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

In today’s ever-changing digital environment, it’s paramount that businesses stay up to date with Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most powerful and influential company on the web, it’s key for them to keep abreast of all the threats and opportunities that the internet creates. For that reason, Google releases a multitude of updates every year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What’s important though, is that all online businesses that use Google-related services (basically every online provider), are aware of pressing changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers have to be versatile and accustom to new Google updates as quickly as possible to guarantee they aren’t negatively influenced by these new releases.

The most prevalent Google update that has recently had a bearing on online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to half of all online users, so it’s extremely important that online businesses incorporate the specific changes as quickly as possible if they want to reduce any damaging repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can basically steal this information from clients that falsely believe they are supplying their personal information to a genuine business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will clearly affect millions of websites all over the world. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become hesitant of succumbing to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that wish to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their customers and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more challenging than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be extremely difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become required, so if you need any support in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Perth by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsperth.com.au