Top Tips For The Greatest Email Sequences
Having worked as a sales rep for various tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are awesome because they greatly reduce the workload for a sales rep, nonetheless nowadays, everyone can relate to finding various sorts of email sequences lurking in their inbox everyday that just pester us because we need to click two buttons to get rid of them!
Not nearly enough business owners spend the time and effort in crafting effective email sequences that effectively sell their product. Crafting convincing email sequences is both a science and an art, and if done well, can lead to excellent results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not compelling enough, they just won’t open it. Obviously, the subject lines of an email are critical when it comes to conversion rates. Here are a couple of statistics which highlights their importance:
One-third of email recipients will open an email based exclusively on the subject line
Almost 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as few words as possible. As an example, good subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you must give your recipients a good reason to keep reading the email. Thus, begin your email with some information they can identify with, like company news or their opinion to an event via Twitter or an online blog, and then get into the value proposition in the second & third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently worked with another organisation with [positive benefit]. Is this something that would be useful for [company name]?
It’s critical that you get to the point promptly and keep the content targeted to the objectives of your prospect.
Tip 3 – Discard the boring ‘Welcome Email’
If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an excellent first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to ensure that your follow-up emails also feature your value propositions, and additional information that is informative to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to assist you with your email sequences.
The value of creating effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you have to consider when setting up your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing experts that can assist you. Contact the team at Internet Marketing Experts Perth today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsperth.com.au.