So, you’ve got a terrific business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you quite possibly know, there are many variables to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But ultimately, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from novices to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can clearly be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.
WordPress is user-friendly and manage
WordPress is very user-friendly so you don’t need to be an expert HTML coder to construct an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is exceptionally SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site significantly attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to construct any type of website you want. WordPress is also open source which indicates that the source code is available for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. At present, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people willing to help.
WordPress is mobile friendly
Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically alter the appearance of your website to suit. WordPress actually lets you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s times, website security is of utmost importance so naturally WordPress has high security standards. Roughly one-quarter of websites are built on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has produced a variety of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only acquire credible plugins from trusted sources.
As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. While there are lots of other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop a practical and powerful website? If you have any queries about how you can further optimise your website, talk to the team at Internet Marketing Experts Perth on 1300 595 013 or visit their website: http://www.internetmarketingexpertsperth.com.au