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A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

In today’s ever-changing digital environment, it’s paramount that businesses stay up to date with Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most powerful and influential company on the web, it’s key for them to keep abreast of all the threats and opportunities that the internet creates. For that reason, Google releases a multitude of updates every year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What’s important though, is that all online businesses that use Google-related services (basically every online provider), are aware of pressing changes that may influence their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online providers have to be versatile and accustom to new Google updates as quickly as possible to guarantee they aren’t negatively influenced by these new releases.

The most prevalent Google update that has recently had a bearing on online businesses pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to half of all online users, so it’s extremely important that online businesses incorporate the specific changes as quickly as possible if they want to reduce any damaging repercussions.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can basically steal this information from clients that falsely believe they are supplying their personal information to a genuine business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will clearly affect millions of websites all over the world. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become hesitant of succumbing to harmful attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that wish to secure their previously non-secured (HTTP) web pages, they need to encrypt the information being dispensed between their customers and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is an informative guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update denotes that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.

What this also implies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to sidestep the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more challenging than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be extremely difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to verify their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become required, so if you need any support in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Perth by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertsperth.com.au

Why You Should Have A WordPress Site

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

So, you’ve got a terrific business idea and you’ve made the decision you’re going to build and publish your own website. Well, as you quite possibly know, there are many variables to consider. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But ultimately, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from novices to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can clearly be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is very user-friendly so you don’t need to be an expert HTML coder to construct an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site significantly attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to construct any type of website you want. WordPress is also open source which indicates that the source code is available for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. At present, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are built to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will automatically alter the appearance of your website to suit. WordPress actually lets you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is of utmost importance so naturally WordPress has high security standards. Roughly one-quarter of websites are built on WordPress so hackers are frequently looking for ways to compromise them. WordPress is well aware of this so has produced a variety of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only acquire credible plugins from trusted sources.

 

As you can see, WordPress has a variety of fantastic features that simply make it the best website platform on the market. While there are lots of other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop a practical and powerful website? If you have any queries about how you can further optimise your website, talk to the team at Internet Marketing Experts Perth on 1300 595 013 or visit their website: http://www.internetmarketingexpertsperth.com.au

 

Top Tips For The Greatest Email Sequences

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

Having worked as a sales rep for various tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are awesome because they greatly reduce the workload for a sales rep, nonetheless nowadays, everyone can relate to finding various sorts of email sequences lurking in their inbox everyday that just pester us because we need to click two buttons to get rid of them!

 

Not nearly enough business owners spend the time and effort in crafting effective email sequences that effectively sell their product. Crafting convincing email sequences is both a science and an art, and if done well, can lead to excellent results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not compelling enough, they just won’t open it. Obviously, the subject lines of an email are critical when it comes to conversion rates. Here are a couple of statistics which highlights their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.

 

The secret to prosperous subject lines is solving your prospects problems in as few words as possible. As an example, good subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think about your prospects problems and target your subject lines to solve that problem succinctly. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

Once a recipient has opened an email, it’s important that you offer a value proposition in the context of their problem quickly. Forget starting the email with your name and job role; you must give your recipients a good reason to keep reading the email. Thus, begin your email with some information they can identify with, like company news or their opinion to an event via Twitter or an online blog, and then get into the value proposition in the second & third sentences.

 

Your value proposition should be constructed like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a minute to talk with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently worked with another organisation with [positive benefit]. Is this something that would be useful for [company name]?

 

It’s critical that you get to the point promptly and keep the content targeted to the objectives of your prospect.

 

Tip 3 – Discard the boring ‘Welcome Email’

 

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even an excellent first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to ensure that your follow-up emails also feature your value propositions, and additional information that is informative to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly recommend using this application to assist you with your email sequences.

 

The value of creating effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you have to consider when setting up your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in consulting with digital marketing experts that can assist you. Contact the team at Internet Marketing Experts Perth today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsperth.com.au.

 

How To Recover From A Social Media Blunder

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

There’s no question that social media is a sizeable element of internet marketing strategies for many companies. Having over 1 billion active users on Facebook alone brings about massive opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a great opportunity for businesses to communicate with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be an abundance of social media blunders when businesses reply to customer’s feedback online.

 

The issue here is that whatever you post on the internet, stays on the internet, so it’s imperative that sufficient time is invested in presenting accurate and suitable responses to customers via social media. At the same time though, there’s often going to be some newsworthy controversy. If social media blunders aren’t dealt with suitably, they can significantly damage a brand’s image and can even put a company into crisis mode within a few minutes. So here’s a quick guide of how your business can bounce back from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails transpire, making a joke of the issue by using some quick wit is one of the best antidotes. In most cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a simple blunder into higher exposure and a broader target audience, all from a simple mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s digital world, controversial news spreads like wildfire, so it’s imperative that you admit your blunder, sincerely apologise then properly state the next steps you will be taking to correct the situation. Just ignoring the error can have devastating consequences and the longer it takes you to respond, the more momentum your social media blunder will be gaining and the tougher it will be to resolve.

 

Be honest

 

It’s crucial that you are honest about your social media blunder and the steps you’re taking to deal with the issue. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to damage your brand and reputation by further irritating your customers. On the contrary, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only magnify which can likely turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as normal. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll ought to put procedures in place to significantly lower the chances of such fails arising again, and this will only strengthen your social media team with more experience. Social media blunders are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s efforts. There’ll always be another businesses social media fail to discuss tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the various opportunities it presents. Having the ability to connect with your customers on a personal level is amazing, and you must be prepared for social media fails because they will transpire at some point or another. This article highlights some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, reach out to digital marketing experts who will be able to assist you quickly and proficiently. Contact the team at Internet Marketing Experts Perth on 1300 595 013 or visit their website: http://www.internetmarketingexpertsperth.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Perth,Digital Marketing Perth,Digital Advertising Perth

SEO is considered by many to be a mystical creature with terrific powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be very difficult and time-consuming. Despite this, it is a vital ingredient of any internet marketing plan and will essentially make or break a company in some markets. Many industry experts consider SEO to be one of the most useful forms of advertising, so continuously improving your SEO should be a priority if you wish to increase your website visitors and earnings.

 

It’s very tough to keep up to date with SEO best practices and standards since they change regularly, so it’s often encouraged that you seek professional advice regarding your SEO and online marketing strategy. At the same time, there are some quick and simple ways that you can enhance your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content on a regular basis is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always effective for SEO because new content is repeatedly being added and search engines love spotting new content and will increase your rankings if this happens commonly.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is essentially the organisation of all the different webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the relevant information they’re searching for. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to make sure it is relevant. Each meta title should consist of a primary and secondary keyword that is relevant for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meta titles are critical in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed explanations of the content of the web page. While meta descriptions don’t exclusively sway ranking algorithms, they are still critical as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description appropriately reflects the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to be concerned with it!

 

Conversely, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing professionals will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts Perth on 1300 595 013 or visit their website: http://www.internetmarketingexpertsperth.com.au